Posted by
led4you on Thursday, March 13, 2008 12:00:00 AM
Diamonds might be a girl's best friend, but for those buying jewelry at a time of record gold prices, a new trend for lightweight pieces using semi-precious stones and organic materials might be a welcome ally.
Jewelry trends in recent years have been dominated by chunky pieces worn around the neck and clunky gold bangles around the arms and ankles.
But while these heavy-weight pieces may still be favored by the rich and famous, jewelry-lovers with more limited means are being targeted by a new trend for slinky jewelry, hollowed out pieces and jewelry made from non-traditional materials.
Sophisticated simplicity is the buzzword used by European fashionistas, while the trend in Asia is for street-chic and rustic pieces made of semi-precious stones and non-traditional materials including titanium and wood.
"It's no longer about the bling, about the gold. The days of the big heavy gold chain are probably over, and if they are still around, they will be a lot lighter," Desmond Lim, fashion editor at Prestige and August Man, two Singapore lifestyle magazines.
"It's about smart fashion and this casual-chic style is probably a reflection of both fashion and economics. There is a definite balance between the art and the commerce, resulting in this street chic look."
The prices of gold and platinum have both rocketed to record highs, with spot gold trading just short of $1,000 an ounce and platinum above $2,000, prompting some jewelry makers to opt for light weight and hollow pieces.
"In fashion jewelry, the designers are offering us lighter weight designs. Interestingly, this means more inventive and innovative design and the craftsmanship is still there," said David Hinds, managing director of F. Hinds, a family-owned jewelry chain in the United Kingdom.
Retailers in London's Hatton Garden jewelry district are seeing a similar trend and a shift in favor of hollow jewelry which consumes less precious metals and are being sold for more or less the same prices that heavier items sold for a year or two ago before gold prices really began to soar.
"A lot of chains are being made hollow and the reduction in weight is compensating for the rise in gold prices," said Roy Lynch, director of Strictly Gold.
He added that his company had launched a new range of lighter weight products to complement their traditional heavier lines.
JeweJewelerslrs the world over have complained that they need to review prices of their pieces on a daily basis due to the swings in gold prices in recent weeks. Customers are being told prices are only valid for the duration of that day.